It's common knowledge that surviving the summer in New York means escaping the city heat and making your weekend pilgrimage to the Hamptons. If you are looking for some trendy turf to turnover, the newly opened Montauk Beach House really brought the talk to Montauk.

Chris Jones, co-owner of Sole East, and partner Larry Siedlick debuted the highly anticipated 33-bedroom hotel in early July after buying the iconic (yet somewhat rundown) Ronjo Hotel with its infamous tikki god statue. The duo decided to renovate one of the oldest surf motels on the east end, and the modern digs is now the Montauk Beach House. The tikki god still stands, but in less of its kitschy splendor, since a fresh coat of gold paint feels more nightclubby than hawaiian hula.

With a half-acre of outdoor lawns and member's only "private beach club" boasting 2 pools, 120 day beds, and a constant rotation of DJ's, this beach house party don't stop. 

The rooms are shabby chic with vintage furniture and hints of industrial edginess. The bathroom door slides open and shut on a pulley system from the 30's and Edison bulbs wreak of chic with their fragile filaments.

Rooms range from $300 to some over $700 a night, with private balconies, or 200 square foot private patios. If you are hoping to get to bed before the clubs close, avoid taking a room directly around the pool. For the opening night party, Paul Okenfold graced the grounds and brought some of his signature good times to this once sleepy fishing town.

Remind yourself of the emphasis on beach house, so you won't be disappointed when the rooms aren't fully equipped with mini bars, closet space or telephones to call for room service. Honestly, you have been dragging sand into every establishment all weekend, what exactly did you expect? We just can't bring you anywhere! 

If you get hungry, "Turf" at Ditch Plains Beach is around the bend, and there's a hunk with a beautiful vintage air stream in the parking lot who serves premium lobster rolls to surfers all day long. Sort of sheds a whole new light on the phrase "Surf and Turf", doesn't it?

Speaking of vintage, here is a postcard of the pool at the Ronjo Motel in its heyday. 

Now fast forward to 2012 where guests can unwind with yoga sessions in the morning and specialty cocktails as they soak up the sun in the afternoon. Whether the locals like it or not, the Montauk brand has exploded in popularity and the Montauk Beach House has popped up just in time to accommodate the May-September influx of the young and the swanky.  
 
The Montauk Beach House
55 South Elmwood Ave
Montauk, NY 11954
 Phone: (631)668-2112
Email: info@thembh.com.

I've discovered Just One Eye. The ultimately curated retail space. My friend who described it to me said, "think of it like Colette comes to LA, or Maxfield with Murakami's everywhere". Well, this promised land happens to be one block from my house, so now I know I'm screwed.

Sure, this uber high-end, Rothschild-financed venture in Howard Hughe's old office is by appointment only, but that won't deter me. I've already made friends with one of the genius curators responsible for this mess I'm in. With one-of-a-kind collaborations, an insane art collection and a showcase of innovative objects each hand-selected for quality and artistry, I'll need a chaperone or even a nanny to accompany me next time to wipe the drool from my chin. 

For now, a room full of Rodarte and a corner draped in Proenza Schouler PS11 bags seem to be drawing me back quicker than the moon can pull the tides. Aren't we helpless against such forces? 

Just One Eye's philosophy is to create an open and ongoing space for the curation of fashion, art, jewelry, antiques, and exquisite furniture and design pieces. Last night, the DR Romanelli x Bamford x Popeye & Beetle Bailey Watches collaboration launched, and a hip group of dependable Angelenos showed up to celebrate, unchaperoned. 

Just One Eye 
7000 Romaine St. 
Los Angeles, CA 90038

The "Juste un Clou" collection finally hits stores tomorrow on Friday the 13th and these ingenious pieces will be available in yellow gold, white gold and rose gold, and as always, with or without diamonds. This gorgeous design from the 1970's has been re-introduced and the name really says it all. "Juste un Clou" is French for "Just a Nail" and plays on the raw functionality of wrapping a nail into a spiral around your wrist. 

I inquired last month about the pricing and was told that the values would not be announced until the day before the pieces were available for retail purchase. I added my name to the wait list like everyone else and received the call today, as promised. 

Here is what I discovered. This 1971 Aldo Cipullo design embodies the spirit of the Maison Cartier, and the bracelet is offered in traditional and extra large. The traditional size is $6,250 USD without diamonds. The bracelet with diamonds has a total of 28 white cut diamonds equaling 0.71 karats in pave diamonds that are all along the head of the nail and on the point of the nail. The bracelets also have an ingeniously discreet catch and release clasp so the design is as functional as it is beautiful.  

The picture below is of the chunky extra large bracelet in stunning 18KT yellow gold and costs $34,650 USD and weighs 96.36 grams. Right now it is available in sizes 16 and 17cm but these are oversized and it is recommended to go one size smaller than you would for say, "The Love" bracelet. 

Rings are available in the "Juste un Clou" design also. The rose gold is $2,175 USD and with diamonds it is $3,650 USD. For those of us in need of something new to lust over, it looks like Cartier has really hit the nail on the head.